Finding top talent is hard enough, but searching for skilled tech professionals can be even more challenging. Not all companies have the expertise to validate if a web developer possesses the technical knowledge needed for a project, but everyone wants to secure the right talent.
The number of developers is growing rapidly and is expected to reach 28.7 million by the end of 2024. While this means plenty of talent, it also brings a wide range of expertise and costs. This raises key questions for entrepreneurs: How do you choose the right web developer from this growing pool? How do you make sure they fit your project’s needs?
As a software development company with eight years of experience in custom web app development, we know how to spot the best tech experts. In this article, we'll show you where to find and how to hire dedicated web developers in 2025.
Three things to consider before searching for web app development experts
The process of hiring a web developer doesn’t start when you post a job opening or have your first call with an outsourcing company. Your search begins with clarifying the details that define your further steps.
We’ve defined three main things to consider before you go into action based on our experience.
Before searching for web app development experts:
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1. Project requirements and scope
Begin by outlining what kind of project you need a web developer for. This means creating a list of specific requirements for your web solution.
For instance, if you’re building an eCommerce platform, you may need features like shopping carts, payment integrations, user accounts, and a product catalog. For a company blog, you may focus more on content management system (CMS) integration and easy navigation.
2. A perfect web developer portrait
Now that we have the requirements, we can better understand the experience, knowledge, and technical skills expected from a web developer. The next step is to assemble a profile description covering the necessary hard and soft skills.
While we can’t define specific soft skills for your web developer, we can provide a “cheat sheet” detailing the common web project types and the required tech stack.
Project type
Frontend
Backend
Database
Additional tools
Custom web development
React, Vue.js, Angular, TypeScript
Node.js, PHP, Python
MySQL, PostgreSQL, MongoDB, Redis
Docker, AWS, REST APIs, GraphQL
Progressive web apps (PWAs)
HTML, CSS, JavaScript, TypeScript
Node.js, PHP
Firebase, SQLite
Service Workers, App Manifest
Single page applications (SPAs)
React, Vue.js, Angular, TypeScript
Node.js, PHP, Python, Ruby on Rails
MySQL, PostgreSQL, MongoDB, Redis
Vuex, Redux, Docker, AWS, GraphQL
eCommerce platforms
HTML, CSS, JavaScript, TypeScript
Node.js, PHP
MySQL, PostgreSQL, MongoDB
Shopify, WooCommerce, Stripe API
Content management systems (CMS)
HTML, CSS, JavaScript, TypeScript
Node.js, PHP
MySQL, PostgreSQL
WordPress, Drupal, Joomla
Educational platforms
HTML, CSS, JavaScript, TypeScript
Node.js, PHP, Python
MySQL, PostgreSQL, MongoDB, Redis
Moodle
3. Budget and timeline
Lastly, define how much you can spend, from developer rates to additional software or hosting fees, how soon you need a web developer to join the project, and when you want your MVP to launch. This will later help you choose where and how to search for engineers.
After this short preparation, we can move on to the actual search. So, the first questions to answer are how to find web developers and where to look for them.
How and where to find web developers?
Fortunately, there is more than one way to search for web developers, each suited for specific business goals and available resources.
Using freelance platforms
Companies with smaller projects often choose to hire freelance web developers. Platforms like Upwork, Freelancer, and Fiverr offer a broad pool of professionals for various projects with different budgets. Through their interfaces, you can easily search for engineers by criteria like location, experience, or tech stack and manage secure collaboration and payments.
Not sure where to start? If you don’t want to spend time searching, here’s a quick link to our Upwork profile.
Hiring through job boards
This traditional approach to hiring web app developers works well for companies looking to build an in-house team.
It’s especially suitable for organizations that already have a tech team, plan to scale, intend to launch multiple projects, or need ongoing support for complex website development. To find in-house talent, you need to go to job boards such as Indeed, Glassdoor, and We Work Remotely.
Exploring professional networks
Another way to find top talent in web app development is through professional networks like LinkedIn or GitHub. This approach can open up more opportunities to find the best engineers and check their recommendations (LinkedIn) and code samples (GitHub).
Outsourcing web developers
When you hire dedicated web developers by outsourcing to companies like Giraffe Software, you free yourself from recruitment and quality control—it’s already covered. Moreover, outsourcing provides access to professionals with diverse skills, making it faster and more likely to find the perfect match.
This is the go-to option for companies with complex projects or those that want to focus on their business goals rather than the management overhead associated with direct hiring.
Depending on your project requirements, business needs, and available resources, you can opt for one of these methods or combine them.
Need web developers?
Contact our team, and we’ll find experts who perfectly match your project needs.
How much do web developers cost?
Well, the costs differ. They vary depending on the web developer's field, seniority, and location. Web development projects can also be billed hourly and on a project basis, likely resulting in different pay rates.
Let us explain each factor that affects web developers' costs and provide some examples of those costs.
All the costs below are based on Glassdoor data.
Cost by focus area
Web developers have different domains:
- Frontend developers who work with the visual interface and the client-side logic
- Backend developers who handle the server-side logic and database management
- Full-stack developers who are skilled in both frontend and backend development
Depending on which you’ll need, here are the hourly rates you can expect:
Focus area
Approximate hourly rate
Frontend developers
$33-$88
Backend developers
$36-$100
Full-stack developers
$36-$112
Cost by experience level
Another critical factor that influences engineer rates is their seniority. Your costs will vary depending on how experienced you want the specialist to be. Here are the approximate rates of web developers based on experience level.
Seniority
Years of experience
Approximate hourly rate
Junior web developer
0-2
$29-$48
Middle web developer
3-5
$39-$55
Senior web developer
5+
$47-$115
Rates based on location
Due to economic differences between countries, location can lower or raise the cost of hiring a web developer. Here are a few countries from different parts of the world for comparison.
Country
Approximate hourly rate
United States
$40-$82
Germany
$30-$40
Ukraine
$13-$32
Brazil
$10-$15
India
$5-$15
South Africa
$5-$13
Don't forget to assess the price-to-quality ratio when choosing a country for your web developer search.
Want to hire Eastern European web developers?
We can provide you with top talent at reasonable rates.
Project-based vs. Hourly rates
Some web developers work on an hourly basis, while others prefer payment for the whole project. Both options are acceptable, and the choice entirely depends on your project's nature and budget.
For instance, the project-based model is the way to go if you clearly understand what functionality you need and a fixed budget. However, hourly payment will suit you better if you don’t have a predefined scope and want to build an MVP before turning it into a full-fledged product.
We know how confusing all these cost-related questions might be. So, if you need more insights on how to reach high web development quality that won’t stretch your budget, reach out to us for a custom quote tailored to your needs.
Why is outsourcing the best way to hire web app developers?
It’s common practice to leave finding the right web app development talent to a specialized vendor. In fact, 79% of respondents in a Deloitte survey reported having their app or software development outsourced. Here’s why it’s such a good idea.
Benefits of outsourcing web developers
Here are some key advantages if you decide to hire dedicated web developers:
- Outsourcing is often cheaper than hiring in-house because you don’t have to pay operational costs, benefits, and overhead.
- Companies like Giraffe Software offer teams of engineers with varying skills from different locations, ensuring your project has the right talent tailored to its needs.
- Since outsourcing companies have well-set processes and pools of resources, custom web development is often faster than building an in-house team.
- Outsourcing allows businesses to scale their development resources up or down as needed for project success.
- Established outsourcing companies, like Giraffe Software, offer additional services, like quality assurance, UI/UX design, DevOps, or business analysis.
“But can you get the same benefits with freelancers or in-house engineers?” We predicted this question and prepared a comparison table to show you the differences.
Freelancers vs. Outsourcing vendors vs. In-house web developers
Aspect
Freelancers
Outsourcing vendors
In-house developers
Cost-effectiveness
✅ Generally lower hourly rates
✅ Competitive rates; may offer better value for larger projects
❌ Higher overall costs due to salaries, benefits, and overhead
Skill diversity
❌ Limited to the skills of the individual
✅ Access to a range of specialized skills within a team
❌ Varies based on team composition; may require hiring for gaps
Scalability
❌ Limited capacity to scale quickly
✅ Easily scalable to meet project demands
❌ Difficult to scale quickly; hiring new staff takes time
Quality assurance
❌ Varies by individual; less structured oversight
✅ Established QA processes to ensure higher quality
✅ Typically higher quality due to direct management and collaboration
Project management
❌ Often self-managed, which can lead to miscommunication
✅ Dedicated project managers ensure clear communication
✅ Managed directly; better communication with the team
Time to market
❌ Can be slower if a single freelancer is overbooked
✅ Faster delivery due to team resources and established workflows
❌ Slower initial setup if additional training is needed
Long-term support
❌ May not be available for ongoing projects
✅ Provides ongoing support and maintenance options
✅ Easily available for continuous projects and support
Flexibility
✅ Flexible in terms of availability and project scope
✅ High flexibility with the ability to adapt teams as needed
❌ Less flexible; must adhere to internal policies and processes
Access to tools
❌ Limited access; may require personal investment for tools
✅ Access to the latest tools and technologies without extra cost
❌ Must invest in tools and licenses for the team
Team integration and communication
❌ Limited opportunities for integration and collaboration with the existing team
⚠️ Communication may vary; requires effort to align with your team's workflow
✅ High integration with the team, promoting effective collaboration and communication
Security
❌ Higher risk due to lack of formal agreements and protocols
⚠️ Potential risks from data handling; requires robust protocols and monitoring
✅ Generally secure, with internal policies and established security practices
How to overcome team integration and security challenges of outsourcing
Successfully integrating outsourced web developers into your team goes beyond using the right tools.
While setting clear goals and maintaining open communication are vital, a real connection can be hampered by language barriers or misalignment between client management and the outsourced team. It's essential to address these challenges head-on.
Encourage regular video check-ins to build rapport and ensure everyone feels connected. Additionally, consider organizing occasional visits to the outsourcing team.
Many companies have shifted away from this practice after the pandemic, but face-to-face meetings can significantly strengthen relationships and enhance understanding.
Don’t forget to keep your vendor’s engineers’ time zones in mind. Aligning working hours can make communication smoother and allow quicker feedback.
Security is just as important in outsourcing, so you should partner with vendors who prioritize their reputation and maintain high security standards. Reputable outsourcing companies know that a security breach can seriously damage their credibility.
That's why they often employ stringent security measures that can even exceed those of in-house teams.
While standard measures such as secure communication channels and access restrictions are essential, the focus should be on the vendor's overall security culture and proactive approach to identifying and mitigating risks.
Regular security assessments and protocol updates show that the company is committed to providing a secure environment for your sensitive data.
If you're wondering what web app development technologies we use at Giraffe Software, follow this link.
Web development outsourcing models
Different vendors can follow different outsourcing models: they can stick to a single one or mix them up, depending on the project. At Giraffe Software, we offer three models to accommodate our clients’ needs: time & material, fixed price, and cost plus.
Time & material
When we’re contracted for web app and website development, we often work on an hourly basis, which lets us adjust easily as your project evolves. This model works well for smaller projects or ongoing support, allowing you to kick things off quickly.
Keep in mind that larger projects can lead to higher costs without clear limits. Choose this approach when you need flexibility and want to grow your project gradually.
Fixed price
If you're looking for predictability, the fixed price model might just be what you need. This option helps you stick to a budget while ensuring that deadlines and results are clear from the beginning—an excellent choice for startups.
Cost plus
This pricing structure is based on the developers’ salaries plus a markup. With no recruitment headaches and complete control over project management, it's particularly well-suited for larger enterprises that require more flexibility.
Need help choosing the best option for your project?
We’re here to help you decide easily.
How to outsource custom web development to Giraffe Software
Outsourcing web developers is an excellent opportunity to access top talent with reasonable time and money investments. We know this because Giraffe Software has been offering software outsourcing services for eight years now. Allow us to show you how we approach web development outsourcing.
Our process is simple and ensures high-quality results along with comfortable collaboration. Here’s how it works:
Giraffe Software Hiring Process
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At Giraffe Software, we help our clients grow and stand out from the competition with our custom web app development services. With 120+ successful projects across industries like eCommerce, FinTech, and eLearning, we’ve built web solutions that serve people and bring revenue, like AUDENTES, MEGAMARKET, and OCAM.
So, why choose Giraffe Software for your web application development? Well, we can name at least four reasons:
- Exceptional quality. Our team consists of experienced experts, with 80% at the middle or senior level, ensuring top-notch results backed by a perfect 5/5 rating on Clutch and GoodFirms.
- Time savings. Our efficient processes can reduce development time by up to 30%, allowing you to launch your product faster.
- 100% job success rate. We have a proven track record, ensuring you receive expert services that meet your expectations on time and within budget.
- Advanced applications. We develop SEO-friendly single-page apps and progressive web apps that provide seamless, fast experiences across all devices.
Whether you’re launching a new project or enhancing an existing one, we’re here to turn your ideas into impactful, polished web products.
Ready to get started? Let’s build your web solution together!
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AUTHOR
Prystupa Eugene
Co-Founder
Eugene is a Co-Founder and CTO at Giraffe Software. He is seasoned technology executive with over 10 years of experience in the industry. Eugene leads the development and execution of the company's technology strategy, driving innovation and ensuring alignment with business goals.
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Aligned in both project goals and work style, Giraffe Software has proven to be a productive, cost-effective partner. Their clear communication and adaptability have earned them an expanded scope.
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Johannes Renaud
Director, LOOXIS GmbH
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Their reliability, tech expertise and quality of service set them apart. Giraffe Software is responsive and accommodating, establishes a smooth workflow through open communication.
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James Lenoble
CEO, GrowMindGrow
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I am happy I can finally start gaining traffic and fulfill my goals. The vendor's collaboration method has been a strength, as they listen carefully to ensure complete understanding of objectives and challenges.
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Ori Levi
Owner, Sosimple
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We liked their work so much we've brought them onboard other software development projects. Giraffe Software's project management, rates, and quality of code were all excellent.
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Johan van der Walt
President and CEO, Evosolve
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Mechnikova str. 19, office 705
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