So, you have your concept ready, and you’re raring to get to market. But deciding who should build your mobile app presents a dilemma of options. You may have already spent time browsing Upwork profiles, looking at development agencies, or seeking recommendations within your network.
As you review hourly rates ranging from $25 to over $149, you might wonder: what’s the actual difference?
One thing is clear: you need a professional to bring your vision to life while balancing your budget, timeline, and standards. And with the mobile app development market booming— valued at $195.7 billion in 2023 and expected to reach $606.1 billion by 2032 —demand for skilled developers will only increase.
Mobile App Development Market Insights
CAGR 13.1%
Report Insights
Market was valued at
$195.7 Billion
2023
Projected to reach
$606.1 Billion
2032
Crowing at a CAGR
13.1% From
2024-2032
That's why we've created this guide on how to hire mobile app developers—to help you understand all of your options and find developers who will suit your project.
We’ll explain the pros and cons of different cooperation models, list the main talent destinations and key resources to connect with your candidates, and share some tips for successful interviews.
How Your Project Vision Impacts Your Choice
Before looking for developers, take some time to nail down your project vision. Once you know your app's features, preferred budget, and timeline, your search will be more focused.
The sooner you find the right developer, the faster you can turn your vision into a reality and bring your product to market. Learn more about mobile app development services!
App Features
Start with the basics—the minimum your app needs to do to be useful. This may include search functionality, data input forms, payment processing, and an admin panel. These features will form the backbone of your minimum viable product (MVP). After, you can make a wish list of features you'd like to add later, like multi-language support and loyalty programs.
Once you have an approximate feature list, you can narrow your pool to candidates with corresponding expertise. For example, suppose you’re developing a real estate app. In that case, you'll want developers skilled in integrating location-based services like Google Maps API or handling back-end systems for large property databases.
App Platform
Start with the basics—the minimum your app needs to do to be useful. This may include search functionality, data input forms, payment processing, and an admin panel. These features will form the backbone of your minimum viable product (MVP). After, you can make a wish list of features you'd like to add later, like multi-language support and loyalty programs.
Your choice of platform—iPhone, Android, or both—affects not just who you'll hire but also your timeline and budget.
Each platform has its associated cost: iOS requires Mac computers for development and $99 yearly for the Apple Developer Program ($299 for enterprise), while Android development might cost more in testing hours. So, there’s no universal answer to which platform, Android or iOS, is more expensive to develop for.
Your platform choice might also depend on your monetization strategy.
Android OS has the upper hand in market share
71.77%
as of October 2024
while the number of downloads from Google Play reached 25.6 billion compared to iOS's 8.4 billion in Q1 2024.
However, iOS users tend to spend more on apps and in-app purchases
the App Store generated
$24.6 billion
in Q2 2024 compared to Google Play's $11.2 billion.
If you want to reach everyone, you'll need both platforms eventually, but starting with just one helps you see if your idea works without spending too much at first. You could also consider a cross-platform solution—which is often considered more affordable since you’re building one app that works on both platforms.
Ultimately, your platform choice will impact your app's technology stack, which in turn determines the kind of developer you’ll require, whether Swift, Java, or Flutter developers.
Android development often suits ad-based revenue models, while iOS is typically better for paid downloads and subscriptions. If still unsure, reach out, and we'll help you make the best choice!
Project Budget and Timeline
Your budget determines the size and involvement level of your team. You can have a few versatile developers who handle multiple tasks. Or you can invest in a larger team where each expert—a business analyst, project manager, and UI/UX designer—fully focuses on their area and delivers way better results than multitaskers.
In addition, some specialists simply build what’s asked without thinking about your business context, like future goals. Other developers spend time understanding the bigger picture and suggesting solutions that best serve your needs. Technical guidance comes with a heftier price tag.
Also, consider the budget for ongoing costs such as app store fees, server maintenance, regular updates, and any unexpected fixes.
A tight deadline needs a team that has built projects as a unit before (ideally, in your industry). Well-established workflows and niche expertise minimize risks and speed up development. With a flexible timeline, you can opt for less skilled developers and take a steadier pace.
Which Cooperation Model to Pick?
You can work with a freelancer, partner with a development agency, or build your in-house team from scratch. Let's find out what each model brings to the table.
Freelance
Freelancers work solo on your project, focusing purely on development while you manage the project's direction. This is usually the most budget-friendly option since you don't have to pay outsourcing agency fees or the company benefits you'd have to offer in-house employees.
However, if your project requires extra skills like design and testing, you'll need to find and manage multiple freelancers yourself.
The main risk here is reliance on a single person. Your project could stall if your freelancer gets busy with other work.
In-House
Unlike freelancers, in-house employees are dedicated only to your app. They join your daily calls, understand your company's goals, and become true experts in your product. When a fix or an update is needed, they're right there to handle it.
But building a team isn't quick or cheap. Plus, along with salaries, your expenses involve equipment and paid time off. Another challenge is that in-house developers you’ve onboarded and trained may leave to seek new opportunities. In that case, you’d have to screen candidates again while your project is on hold.
Outsourced
Custom mobile app development agencies provide a full team for your project, including developers, designers, project managers, and testers. An outsourcing team is highly flexible—if someone gets sick, they have backup developers. Once your app goes live, you can downsize your team and keep just a few experts needed to maintain and update your app.
Agencies charge more than freelancers because they have more business costs to cover. But they can actually save you money compared to an in-house team. You can access talent from countries with lower rates but with the same high quality.
This gives you a complete, well-coordinated team without the burden of running your development department. However, if the team is located offshore, different time zones may hinder communications.
Staff Augmentation
Augmented staff is a solution that falls between your team and a third-party agency. When your in-house developers need extra help, you can bring in specialists from an outsourcing company for as long as necessary.
These developers become a part of your existing team, follow your processes, and report directly to you or other top managers. Unlike a full agency service, you're not paying for project management, only for the developer's time.
Yet, you need strong project management skills to integrate these temporary team members. You must also ensure they document their work so there’s no confusion when they leave.
Here's a clear picture of when each hiring option works best and when to think twice:
Hiring model
Best for
Not ideal for
Freelance
- Small, well-defined projects
- Tight budgets
- Projects needing specific expertise
- Quick updates or fixes
- Complex apps needing multiple skills
- Long-term development
- Projects requiring constant team collaboration
In-house
- Long-term product development
- Companies with multiple tech products
- High security or confidentiality needs
- Short-term projects
- Limited budgets
- Single product development
- Small companies without management experience
Outsourcing
- Complex, full-featured apps Projects needing diverse expertise
- Businesses wanting minimal involvement
- Tight deadlines
- Very small projects
- Tight budgets
- High control needs
Staff Augmentation
- Supporting the existing development team
- Scaling team during busy period
- Projects without in-house tech expertise
- Companies without project management
- Starting from scratch
- Short-term small projects
Now that we’ve defined all the hiring models available, let’s move on to another critical aspect—the location of your developers.
Which Countries to Consider for Mobile App Developers
The tech world has no borders. Whether you’re searching for a freelancer, a remote in-house specialist, or an external agency, your dedicated mobile app developers can be sourced globally. Here are the main regions to consider.
The United States
Silicon Valley and major tech centers like New York are home to some of the best developers. You’ll likely find highly qualified specialists in the United States. However, be ready for premium rates—US-based developers typically charge between $100-149 per hour, some of the highest rates on the market.
The US state
Mobile app development rates
Number of mobile app developers
California
~$120-$150
~120,000
New York
~$110-$140
~85,000
Texas
~$100-$130
~70,000
Florida
~$90-$120
~50,000
Washington
~$115-$145
~40,000
Illinois
~$95-$125
~35,000
Massachusetts
~$105-$135
~30,000
Western Europe
If your company values structured processes and strong data privacy standards, European developers from Germany, France, and the UK might be your perfect match. Hourly rates generally fall between $70 and $150. Although they’re slightly lower than the US rates, Western Europe still commands premium prices for knowledge and reliability.
Country
Mobile app development rates
Number of mobile app developers
United Kingdom
~$70-$120
~400,000
Germany
~$50-$150
~350,000
France
~$50-$149
~300,000
Netherlands
~$50-$150
~100,000
Central and Eastern Europe
Central and Eastern European countries have become proven outsourcing destinations thanks to strong technical skills and exceptional product quality, all at much lower cost than the Western market. Below, we provide a closer look at the outsourcing landscape across the region, supported by relevant data and insights.
Poland is a technical hub that offers an attractive combination of Western quality standards and competitive pricing. Romania is the top country in Europe and the sixth in the world in terms of the number of certified ICT professionals per capita. On average, Polish and Romanian developers charge about $40-80 an hour.
Estonia and Ukraine are known for their commitment to public service digitalization. Estonia was the first in digital public services on the Digital Economy and Society Index (DESI) 2022 and ranked ninth overall, while most countries on that list come from Western Europe.
Ukraine is notable for being the first country to introduce a digital ID. It has embraced GovTech with the state mobile app Diia, which was launched in 2020. Plus, many world-famous startups, like Grammarly, trace their roots back to Ukraine.
Dedicated mobile app developers in Estonia and Ukraine usually charge $25-60 and deliver quality work. Thus, with a passion for digitalization and reasonable prices, these countries are worth considering.
Country
Mobile app development rates
Number of mobile app developers
Poland
~$40-$80
~200,000
Ukraine
~$25-$50
~270,000
Romania
~$35-$65
~150,000
Estonia
~$25-$60
~35,000
Bulgaria
~$30-$55
~50,000
Looking for a partner that offers a great balance between cost and quality?Get in touch with us!
South America
South American countries are another popular outsourcing option, particularly among US businesses, thanks to overlapping time zones yet lower rates. However, developers in Latin America often charge rates similar to those in Eastern Europe, while the quality of their services can be more variable.
Country
Mobile app development rates
Number of mobile app developers
Brazil
~$35-$60
~500,000
Argentina
~$25-$50
~100,000
Columbia
~$35-$65
~70,000
Chile
~$25-$60
~40,000
Peru
~$25-$45
~20,000
South Asia
Countries like India and the Philippines have some of the lowest rates, usually around $20-50 an hour, and a large talent pool. Bangalore is often called the "Silicon Valley of India" because it has a huge number of developers. The Philippines stands out as a top development partner in Asia with its high English Proficiency Index rating of 578 in 2023.
Country
Mobile app development rates
Number of mobile app developers
India
~$20-$55
~1.5 million
Pakistan
~$15-$50
~250,000
Bangladesh
~15-$40
~300,000
Sri Lanka
~$25-$55
~80,000
Nepal
~$20-$45
~50,000
What It Costs to Hire App Developers
Let’s recap the average hourly rates for mobile app development across all of these countries:
After determining your hiring approach and ideal development location, it's time to move from strategy to action and start searching for those talents.
Region
Average hourly rate
The US
$100-150
Western Europe
$60-140
Central and Eastern Europe
$30-65
South America
$30-60
South Asia
$20-50
Where to Search for Mobile App Developers
Let's explore the most reliable ways to connect with mobile app development talent.
Freelance Platforms
Upwork is primarily a platform for hiring freelancers, but you can meet outsourcing companies there, too. You can see their hourly rates, types of completed jobs, clients’ testimonials, and more. Upwork holds your payment safely until you approve the work.
Behance and Dribbble have become the preferred portfolio platforms for those looking for UX/UI designers. They showcase comprehensive design cases so you can easily assess your candidate’s work quality, style, and experience.
Online Platforms with Development Agencies
Clutch and GoodFirms are business service platforms that help companies find trustworthy tech vendors by showing verified information about their work. Here, you can browse listings of the top developers within a specific tech stack or country. Each vendor profile displays real testimonials from their clients with detailed project descriptions.
Job Boards
LinkedIn is the all-in-one platform for finding any kind of app development talent. You can use the preset search filters for people, companies, industries, and countries and use specific keywords.
iOS Dev Weekly and Android Weekly, as the names suggest, focus particularly on mobile app development and accept job posts.
Referrals and Networking
And don’t restrict yourself to digital sources. Sometimes, the developers you need might not be visible online. Attend tech events. For instance, droidcon, which is focused on Android app development, or more versatile ÜberConf. Alternatively, you can also reach out to your founder friends; they might have suitable recommendations.
Hear firsthand how our expertise has made a difference in outsourcing projects. Check out testimonials from our satisfied clients!
Great developers usually leave their mark across multiple sites. Once you've found promising candidates, it's time to get in touch. The ones who reply promptly and eagerly ask questions about your project are the best ones to consider for an interview.
Key Factors to Evaluate During the App Developer Interview
Your interview process should cover both hard and soft skills. Let's look at how to evaluate both sides to find your perfect match.
Technology Stack Knowledge and Niche Expertise
iOS developers mainly use Swift and older Objective-C, while Android apps are built with Kotlin or Java. Flutter and React Native for cross-platform apps let you write once, run anywhere.
If you know which path you want to take, request that specific stack. If you're still unsure, ask for technical guidance. Your candidate should take the initiative to inquire about your project details, like target users, budget, and timeline, and clearly lay out the pros and cons of each approach.
Here's what else developers need to know for each platform:
Technology type
iOS development
Android development
Development environment
Xcode
Android Studio
UI frameworks
UIKit, SwiftUI
Android UI, Jetpack Compose
Data storage
Core Data
Room, SQLite, Realm
If you lack tech expertise, consider engaging a technical consultant to avoid hiring mistakes. They can help evaluate code quality and ask the right questions. If you want to go it alone, ensure the candidate can explain complex technical concepts in simple language—this demonstrates a solid understanding.
Questions to Ask During a Tech Interview
To assess the candidate's technical skills, ask questions like:
- What development frameworks do you prefer for app creation, and why?
- How do you ensure the app meets quality standards and guidelines?
- Have you worked with design guidelines like Material Design or Apple’s Human Interface Guidelines?
- What monetization strategies do you recommend for my app?
- How do you handle app testing, and which methodologies do you follow?
- What features do you consider necessary for my app’s functionality?
- How do you approach app security?
- Can you walk me through your process for launching an app on the market?
- What post-launch services do you offer, such as maintenance or updates?
Beyond technical knowledge, look at their portfolio and see how their previous projects impacted the business. For example, for an eCommerce app, check metrics like cart abandonment rate, average order value, or performance on peak days (e.g., Black Friday).
Soft Skills
By assessing a candidate’s soft skills, you ensure your project success and peace of mind from start to finish. And here, you can trust your intuition and look for such signs of a great developer:
- Attentive communication: A great developer explains ideas clearly and listens actively, making it easy to collaborate.
- Forward-thinking: A great developer won’t just follow your requirements—they will suggest improvements and solutions, showing initiative and a genuine interest in your project’s success.
Based on our work with over 60 clients, our custom mobile app development team has drawn up a list of the top soft skills that have led us to fruitful and lasting partnerships:
Soft Skills for Hiring App Developers
Technical skills can be measured and learned. However, soft skills are something people cultivate rather than learn. The ideal combination of both and a balance between cost and quality will guide your project in the right direction.
At Giraffe Software, we follow these key principles, and our team is ready to demonstrate our approach through every project.
Giraffe Software Is a Reliable Mobile App Development Partner
Here’s why Giraffe Software can be a perfect match for your mobile app development project:
- 8+ years of experience: We’ve successfully delivered over 120 projects across various industries, gaining expertise that drives results.
- Skilled team: 80% of our developers are mid-level or senior, ensuring high-quality development and efficient solutions.
- Faster time to market: We focus on both quality and speed, reducing development time by up to 30% while maintaining high standards.
- Responsibility and ambition: We take ownership of every project, always aiming for significant, impactful results.
- A growing team of experts: With over 70 specialists, we consistently deliver tangible business outcomes to our clients.
For a closer look at our work, check out the case studies section on our website. In the context of mobile app development, we’d like to highlight the MegaMarket case study:
- The client partnered with Giraffe Software for mobile app development to improve their eCommerce platform. With over 8 years of experience, we quickly understood their needs and delivered a scalable, user-friendly app on time, reducing development time by 30%.
- Our team integrated key features, such as secure payments, real-time inventory tracking, and personalized shopping experiences, helping MegaMarket increase user engagement and sales.
- The collaboration allowed them to focus on business growth while we handled the technical complexities, demonstrating the benefits of outsourcing to a skilled team.
So, why not tell us about your project and let our specialists suggest the most optimal solution for your mobile app vision? Contact us today.
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AUTHOR
Prystupa Eugene
Co-Founder
Eugene is a Co-Founder and CTO at Giraffe Software. He is seasoned technology executive with over 10 years of experience in the industry. Eugene leads the development and execution of the company's technology strategy, driving innovation and ensuring alignment with business goals.
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